Americans reading less...

As an English teacher, one who reads constantly, and one who teaches struggling readers, the following report is quite disturbing to me. http://www.kmbc.com/education/14640950/detail.html

A few quotes that I found especially bothersome:

• "an increasing number of adult Americans were not even reading one book a year."
• "The percentage of high school graduates deemed by employers as "deficient" in writing in English (72 percent)"
• "The number of adults with bachelor's degrees and "proficient in reading prose" dropped from 40 percent in 1992 to 31 percent in 2003."

The report says "We need to reconnect reading with pleasure and enlightenment." Very true, but something I struggle with daily. How do you make books relevant to compete with video games, ESPN, cell phone texting and email?